Marketing Manager
Job Introduction
DAC Beachcroft - Marketing Manager
Join our team as a dynamic Marketing Manager and take charge of developing and executing strategic marketing plans that elevate our brand, drive client engagement, and fuel business growth.
With a particular emphasis on Financial Services and Technology sectors, you'll lead multi-channel campaigns, manage strategic partnerships and events, and use data insights to refine our marketing strategies. Collaborating with internal teams and external partners, you'll ensure all activities align with our brand and continuously enhance our approach based on client feedback.
If you're a strategic thinker with a passion for innovation, join us to shape our marketing future.
Key Responsibilities
- Plan, deliver and review multi-channel marketing campaigns in support of the commercial growth of our Technology, Financial Services and wider commercial services.
- Identify opportunities to enhance the firm's visibility and lead generation through the leveraging of sponsorships, client partnerships, events, conferences, and more.
- Track and analyse marketing performance metrics to set KPIs and evaluate the effectiveness of campaigns, utilising data analytics to gain insights into client behaviour and preferences, and informing future marketing strategies by identifying areas for improvement.
- Develop and maintain strong relationships with key internal stakeholders, clients and industry leaders.
- Identify market trends, opportunities, and competitive threats to inform marketing strategies.
- Support the firm's brand, ensuring all activities adhere to brand guidelines. Work to expand our brand's visibility, and improve market positioning. Evolving targeted audience messaging, and implementation of visual identity.
- Collaborate with subject matter experts and external agencies to produce compelling audience-tailored content such as articles, whitepapers, case studies, and thought leadership pieces.
- Deploy the firm's SEO, PPC, and social media strategy, leveraging these channels to drive further benefits to the firm.
- Define the KPIs of sector events, including webinars, conferences and client entertaining, ensuring high levels of client engagement and satisfaction.
- Work with the events team to coordinate logistics, promotion, and follow-up activities.
- Work with our Client Listening team to collect client feedback and improve marketing efforts and enhance client satisfaction.
Key Technical Knowledge
- Understanding of the Technology, or Financial Services sectors is ideal.
- Strong digital marketing skills and experience with marketing automation platforms are required.
- Excellent content development skills with a focus on creating targeted thought leadership.
- Strong stakeholder management skills, with the ability to build relationships and work collaboratively with key stakeholders across the business to ensure effective communication and alignment of content with business objectives.
- Experience in balancing the management of multiple multi-channel marketing campaigns and measuring their effectiveness.
- Strong analytical skills and the ability to use data to inform marketing strategies.
- Familiarity with CRM systems and client engagement tools.
- Ability to lead, motivate and develop direct reports.
- Confident working at pace; with project planning and management skills.
- Possess a high degree of initiative and independent judgment with excellent troubleshooting, decision-making, and follow-through skills.
- A flexible mind-set focusing on the delivery of objectives rather than process-oriented.
About DAC Beachcroft
We're a leading international legal business with over 3,000 colleagues and a diverse range of capabilities. We're market leaders in insurance, health and real estate but with a full-service offering, including growing Financial Services and Tech capabilities. We represent a wide range of clients – from household names to government departments and NHS bodies. We act for nearly all of the top-20 UK and global insurers, we're market leaders in the provision of strategic, commercial and regulatory advice to providers and commissioners in the health sector, and in real estate we advise all of the UK’s top-five housebuilders.
We are a fast-growing international business with offices around the globe. In addition to our 11 UK offices, we also have offices in Dublin, Madrid, Paris, Milan, Rome, Singapore, Argentina, Chile, Colombia, Mexico, Peru and Miami, plus a broad network of affiliations across the globe.
Working with us
Our vision is to be leading business advisers, recognised for our insight and our outstanding commitment to clients, and for being the place where talented people want to work. Combine this with our supportive culture and hybrid working model, and you have: a Life that Works.
Our flexible approach means that we help our colleagues to be their best at work, while recognising that they have all sorts of different interests and commitments outside work.
We pride ourselves on our supportive, approachable culture. We are trusted, appreciated as individuals and embraced as part of a team. At DACB, we don’t just accept your differences, we celebrate and advocate for them. From bespoke solutions for our clients, to treating you as an individual. Our strength comes from your diverse ideas and bringing the ‘whole you’ to work. So if you’re good at what you do, come as you are!
We are a Disability Confident employer and guarantee to interview anyone with a disability, long term health condition or neurodiversity whose application meets the essential criteria for the role. If this applies to you and you feel you meet the minimum criteria for this vacancy as set out in this advert then please contact disabilityconfident@dacbeachcroft.com in confidence, quoting the reference number for this vacancy in the subject box of your email, and a member of the Recruitment team will be in touch.
Note for Recruitment Agencies – the DAC Beachcroft LLP resourcing team is responsible for managing all current vacancies through direct hiring and referrals wherever possible. We do work with recruitment agencies and where we require external support we will formally release those vacancies to the agencies on our Preferred Supplier List deemed best placed to assist us. Speculative CVs sent by any agency to any DAC Beachcroft employee without a specific request by the resourcing team will not be accepted and with no introduction fee applicable. Our resourcing team can be contacted at recruitment@dacbeachcroft.com
DAC Beachcroft