Marketing Manager - International

Job Introduction

One of the central themes for the Insurance Sector strategy is to maximise the value of our existing international capabilities to our clients (international and regional) and to continue to invest in building that capability in new jurisdictions where needed by those clients.

Feedback from the market and our own people demonstrates that we need to significantly improve the visibility, profile and breadth/depth of our international proposition. This in turn impacts on the appeal to potential lateral hires and network partners. To compete for, and win work from, our competitors requires a step change in how we build that identity, retain and grow profitable revenues from clients. In addition those clients are demanding the delivery of more consistent, integrated services backed up by robust MI, real added value and quality client management.

With the focus on international growth and the demands that will bring, we are investing in this role to ensure we deliver a really credible international proposition to all our audiences.

To address this we want to recruit a Marketing Manager for our International business (MMI). This does not include Legalign as we are recruiting a Manager to lead that campaign but there will be close collaboration needed. The MMI will be based in our Walbrook office working alongside our international partners, the Insurance BD & Marketing team, the central C&M functions and liaising with Madrid, LatAm and our DACB international offices. Initially the role could be on a 3-4 day week but is expected to become full time as our existing and new offices - as well as client and service line teams - benefit from this expertise.

Role Responsibility

The MMI will work with key stakeholders in the UK and internationally to:

• Develop and test the international insurance proposition with our audiences across all regions
• Build a fully branded collateral suite for those regions
• Evolve the content, format and calls to action for the web pages for our international insurance capabilities
• Help to maximise the potential of global/multinational panel appointments in coordination with relevant CRPs, BDMs and international partners
• Coordinate the preparation of submissions for Global Directories and international publications
• Support the organisation of International events, at the different locations where DACB operates, making sure that the content and marketing materials are fit for purpose
• Identify and advice fee earners on the best use social media to build their profile and connections
• Plan and manage a marketing and communications (with the central comms team) programme (alerts, newsletters, campaigns) leveraging UK activities/expertise as well as developing regional and country specific ones
• Work with the central comms team to produce internal communications to ensure UK and Legalign colleagues are aware of the capabilities, personalities and successes in our international offices
• Create an effective, marketing on-boarding programme for new international offices

The MMI will deliver all of these in appropriate languages using internal colleagues and/or external translation services where needed. It is expected they will be fluent in English and Spanish as a minimum. He/she will produce a monthly report to stakeholders on the activities and results of the international marketing programme and proposals around priorities and investment areas.

Reporting

Day to day reporting will be to the Head of Insurance – BD & Marketing. Strategic line management will be to Gustavo Blanco. Other key stakeholders will be the other sector Marketing Mangers as well as the Heads of Client Engagement, Listening, Communications & Brand Management

The Ideal Candidate

• Have experience of working in the insurance industry and/or legal services in a senior marketing role
• Have worked in an international business environment (own offices or a network) leading on a marcomms programme
• Be a self-motivated professional who can hit the ground running with pragmatic ideas and actions
• Have strong marketing and communication skills and quickly build a (virtual) network across all offices and with internal UK stakeholders
• Be highly credible with the ability to influence, challenge and coach colleagues
• Be flexible in working hours to have calls/VCs with international offices on a regular basis

Employment terms and remuneration

This role is for an permanent position (minimum 3 days per week) based in Walbrook (London HQ). There will be a need to travel to our Bristol office on a monthly basis and the occasional requirement to go to Madrid or other international offices. Travel budget for this role will be covered within the International GL codes. However as London is the heart of the global Insurance market our colleagues regularly come to Walbrook and this is where most of our face to face meetings take place.

About the Company

We are a leading international legal business with over 2,400 colleagues and a diverse range of capabilities. We have 11 offices in the UK as well as offices in Dublin, Madrid, Singapore, Chile, Colombia, Mexico and Miami. We also have associations/alliances with firms in Northern Ireland, Malaysia, Hong Kong, Brazil, Peru, Central America, Argentina, the USA, Australia and Germany.

We are known for our market-leading presence in sectors such as Insurance, Health and Real Estate. This is complemented by a fast-growing Business Advisory capability. We represent a wide range of clients, ranging from household names to government departments and NHS bodies. We act for the majority of the top 30 insurance and financial services companies operating in the UK. We are the asset management lawyers for the UK’s largest shopping centres and act for 9 of the UK’s top 10 housebuilders.

We have an impressive legal pedigree, with 155 Chambers UK 2019 practice area and individual lawyer rankings, including 30 rankings at 'Band 1' level. In Legal 500 UK, 2018, the firm received top tier ranking for 32 of its practice areas and 59 practice areas in the top two tiers. In March 2018, we were named as one of Legal Week's Best Legal Advisors for the third year running, achieving category-leading satisfaction scores for our commercial approach, service delivery, quality of legal advice, communication & responsiveness and overall relationships.

Our vision is to be leading business advisers, recognised for our insight and our outstanding commitment to clients, and for being the place where talented people want to work. For further details on our work and our culture, please visit www.dacbeachcroft.com.

DAC Beachcroft is an equal opportunities employer and we welcome applications from every sector of the community. We also welcome direct applications. If this opportunity sounds of interest to you, please make an application and submit your CV. Your application will be dealt with in the strictest of confidence.

DAC Beachcroft