Marketing Executive - London

Job Introduction

DACBeachcroft has an exciting opportunity for a creative and knowledgeable Marketing Executive to join our wider Clients & Markets team on a full-time, permanent basis. This role will follow a hybrid working model based out of our centrally located London office and will suit someone who has one or two years' worth of experience in a similar role, who's looking for a fresh challenge.

Reporting to the Marketing Manager, the Marketing Executive will be an integral role as part of our dynamic marketing team. The individual will be responsible for supporting our marketing team's campaign activity, and will require a proactive and detail-oriented individual who can collaborate effectively.

Working as part of the central marketing team, this role supports the firm in a flexible resourcing environment but has a particular focus on the Insurance sector.

We are a Disability Confident employer and guarantee to interview anyone with a disability, long term health condition or neurodiversity whose application meets the essential criteria for the role.  If this applies to you and you feel you meet the minimum criteria for this vacancy as set out in this advert then please contact recruitment@dacbeachcroft.com in confidence, quoting the reference number for this vacancy in the subject box of your email, and a member of the Recruitment team will be in touch.

Role Responsibility

• Work autonomously to plan, and execute select marketing campaigns and partnerships, tracking ROI and relevant KPIs.
• Work closely with the Marketing Manager to support in developing and implementing key strategic multi-channel campaigns or initiatives for the Insurance sector.
• Assist in the creation of campaign assets, including campaign landing pages, social and paid media campaigns, etc.
• Work with subject matter experts to support the development of marketing collateral and promotional material such as brochures, and flyers.
• Assist with the maintenance of the content library, ensuring marketing materials are organised and readily accessible.
• Produce marketing emails including the copywriting and proofing of email content.
• Manage email distribution lists, segmenting as needed for targeted communication.
• Utilise email marketing software, and CRM to launch personalised and automated email marketing campaigns/journeys, monitoring engagement metrics, and driving optimisation.
• Work with the Marketing Manager and Marketing Operations team to implement personalisation strategies delivering tailored content and messaging to target audiences.
• Assist with the scoping and promotion of events, and occasionally support in-person events. This may require infrequent evening work.
• Interest in, and understanding of video and multimedia content creation.
• Develop a solid understanding of the insurance sector's landscape, challenges, and opportunities to enable assistance with research on current market trends, prospective clients, and competitor benchmarking.
• Work collaborating with the wider Marketing & Events team to leverage resources, ideas, and best practices.

The Ideal Candidate

• Creativity, and interest in design is a plus.
• Experience using email marketing platforms (e.g. Mailchimp, Concep, Vuture).
• Understanding of how to use marketing analytics to make informed decisions.
• Knowledge and experience of using marketing automation tools such as Sitecore, or Hubspot is advantageous but not required.
• Ability to work both autonomously, and as part of a team.
• Superb organisation skills with the ability to manage multiple projects and priorities simultaneously, whilst maintaining attention to detail.
• Excellent communication and stakeholder management skills.
• Experience in professional services or law firm marketing is a plus.

About the Company

We are a leading international legal business with over 2,900 colleagues and a diverse range of capabilities. We have 11 offices in the UK as well as offices in Dublin, Madrid, Paris, Milan, Rome, Singapore, Argentina Chile, Colombia, Mexico and Miami. We also have associations/alliances with firms in Malaysia, Brazil, Peru, Central America, the USA, Australia and Germany.

We are a broad-based commercial firm with a strong heritage in insurance, health and real estate. This is complemented by a fast-growing Business Advisory capability. We represent a wide range of clients, ranging from household names to government departments and NHS bodies. We act for all of the UK’s top-ten insurers, we are market leaders in the provision of strategic, commercial and regulatory advice to providers and commissioners in the health sector, and in real estate we advise all of the UK’s top-12 housebuilders.

We have an impressive legal pedigree, with 142 Chambers UK 2021 practice area and individual lawyer rankings. In Legal 500 UK 2021, the firm received a top tier ranking for 37 of its practice areas, and 58 DACB lawyers were singled out in the ‘Leading Individual' rankings.

Our successes have been recognised by the legal industry and the markets in which we operate. These accolades include two top prizes in the ‘Excellence in Business Development’ and ‘Excellence in Technology & Innovation’ categories of the 2020 Law Society Excellence Awards – the highest accolade for law firms in England & Wales. Our health sector team won the ‘Crisis Management Team of the Year’ award at the 2020 British Legal Awards for its support to the NHS at the onset of the COVID-19 pandemic, and our Cyber & Data Risk team received the ‘Business Development Innovation Award’ at the 2020 Legal Innovation Awards, as well as ‘Cyber Law Firm of the Year’ at the prestigious Insurance Insider Cyber Rankings Awards, for its market-leading suite of digital tools to help our clients prepare for and respond to cyber and data risk crises.

Our vision is to be leading business advisers, recognised for our insight and our outstanding commitment to clients, and for being the place where talented people want to work. For further details on our work and our culture, please visit www.dacbeachcroft.com.

Application Details

At DAC Beachcroft, we don’t just accept your differences we celebrate them.  From bespoke solutions for our clients, to treating you like an individual.  Our strength comes from your diverse ideas and bringing the whole you to work. So if you’re good at what you do, come as you are.  We welcome direct applications and are happy to talk flexible working.

We also want you to be at your very best.  Please feel free to let us know of any changes we can make at any point in the recruitment process that will help support your application.  If this opportunity sounds of interest to you, please make an application and submit your CV.  Your application will be dealt with in the strictest of confidence.

Note for Recruitment Agencies – the DAC Beachcroft recruitment team is responsible for managing all current vacancies through direct hiring and referrals wherever possible.  We do work with recruitment agencies and where we require external support we will formally release those vacancies to the agencies on our Preferred Supplier List deemed best placed to assist us.  Speculative CVs sent by any agency to any DAC Beachcroft employee without a specific request by the recruitment team will not be accepted and with no introduction fee applicable.  Our recruitment team can be contacted at recruitment@dacbeachcroft.com

DAC Beachcroft